The United Nations Convention to Combat Desertification launched the 2022 Desertification and Drought Day campaign this week in Spain, with a theme of “Rising up from drought together.” Our team designed the visual, creative, and branding aspects of the campaign to be distributed in tandem, spanning three UN languages and multiple countries.
Taking a progressive, forward-thinking approach to combating drought and desertification, the campaign also leads up to broader discussions of the subject at the upcoming COP15 in Côte d’Ivoire. Desertification and Drought Day itself has been a UN staple since its launch in 1997.
