The next chapter of Land & Carbon Lab’s brand evolution has begun with the launch of their new website! Over the past several months, we’ve been working with the LCL team to build their brand from the ground up. Together, we’ve created a unique identity that separates their work from the broader World Resources Institute brand while helping them retain their credibility as thought leaders. 

The new website highlights LCL’s unique offerings in terms of geospatial and land use data, bringing together some of the best insights from WRI and its partners in one central place. The revamped design, including the logo, UX/UI, and graphics, help the brand feel fresh and engaging to data and policy experts (and novices!) alike.

Land & Carbon Lab launched the website officially at the end of September, ahead of New York Climate Week where the brand was on display in the Nature Hub.

To learn more about how we helped the LCL team create their new identity read our case study.