What we did
The project
In response to escalating global concerns about desertification and drought, the UNCCD recognizes 17 June as World Day to Combat Desertification and Drought. The 2022 initiative focused on disseminating crucial findings from the Global Land Outlook through compelling public engagements and events. Spain, serving as the host country, provided a pivotal platform for international cooperation and dialogue, leveraging its significant cultural and diplomatic influence to elevate the campaign’s reach.Leveraging cultural and diplomatic venues to inspire action
The campaign strategy involved utilizing high-profile venues and events to foster a deeper understanding and engagement among global stakeholders. Casa Arabe in Madrid was chosen as a key venue due to its cultural significance and its role in promoting dialogue between the Arab world and Spain. The event aimed to bridge cultural divides and emphasize the universal nature of land degradation issues.
A confluence of culture, science, and policy
The centerpiece of the campaign was the event at Casa Arabe, where experts and diplomats gathered to discuss sustainable land management and drought mitigation strategies. The session included presentations of simplified scientific data, panel discussions, and interactive sessions that encouraged collaboration across nations. This event was part of a series of global activities that took place under the auspices of the World Day to Combat Desertification and Drought campaign, each designed to resonate with local and international audiences.
Strengthening global commitment to land sustainability
The World Day to Combat Desertification and Drought campaign and its associated events significantly increased global awareness and commitment to combating land degradation. The use of culturally relevant venues enhanced the campaign’s appeal and effectiveness, leading to increased engagement from policymakers, experts, and the public. Media coverage and social media interactions spiked, indicating a strong global resonance with the campaign’s messages.
